&EVR
BRANDING
VISUAL INDENTITY
&EVR is a reimagined brand inspired by Forever 21, tailored to women who grew up with the brand and are now seeking a more elevated, accessible, and sustainable fashion experience. Rooted in the concept of "The Iterations of You", &EVR draws from the idea of scribbling, erasing, and revising—just as we refine ourselves over time. The brand empowers consumers to embrace their personal growth through polished, youthful style that evolves with them, offering authenticity, sophistication, and confidence without compromising affordability.